Ciberdime artist and content creator Marcel Scorpion was an important part of the marketing campaign launched by ALDI Nord to promote the ALDI Original Fashion Collection.
The collection in modern styles and the focus on the uniqueness of the respective wearer were key points of the campaign. Marcel's wide reach & authenticity made him a perfect brand ambassador.
Thanks to the structure of his audience and the versatility of his content, Marcel's content was able to address the target groups in the best possible way. Supported by the posts, which were held in the style of fashion shoots, the desired message was authentically distributed.
Anyone who had previously shaken their head at the thought of an Aldi fashion collection was taught a better lesson with this release. Anyone who had previously shaken their head at the thought of an Aldi fashion collection was taught a better lesson with this release. The rush to the pop up stores where the clothes were given away was huge and fans had to queue long to get their hands on one of the popular pieces.