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IKEA - GOLDEN HOTDOG CARD

As part of the campaign, Evanijo had to take on a challenge to get his own "Ikea Hotdog Gold Card".

The challenge was: eat 10 dishes at 10 different IKEA stores within 30 hours. The result? A YouTube video for Evanijos YouTube channel.

Alongside the YouTube video, a matching TikTok launched a giveaway for the community. Two viewers had the chance to win an exclusive Hotdog Gold Card. To participate, they simply had to eat a hotdog in the most creative way possible and upload the video to TikTok using the hashtag #goldeneHotdogKarte.

After about two weeks, the winners were announced. A special highlight: Evanijo personally handed over the Hotdog Gold Card to one of the winners at an IKEA store.

Screenshot /project-image/image/jpeg_w34u3p1n9ohxe0eawqrxz1pn.jpg

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