The campaign focused on non-gaming creators and creative social media content apart from live streams. In addition to the actual implementation of the campaign, our task was to find suitable creators. In the end, Toby, Varion, JodieCalussi and Max Felder, the German voice of Ron Weasley, joined the campaign. They all ensured a perfect creative integration of the placement into their regular content. In addition, several interested gaming creators were provided with game keys for the launch.