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YONCA X SAMSUNG

Christmas 2022 began with a complete success for Yonca: as part of the #MyOdysseyArk campaign, she was able to promote the 55” Curved QLED and also support the exciting Gamescom program in the following year.

#MyOdysseyArk campaign

In addition to the Instagram feed post, Yoncas Tiktok's post was particularly successful: with almost one million views, she reached a major milestone for herself and the campaign. The huge success led to another joint campaign being implemented immediately afterwards.

Gamescom 2023

Gamescom kicked off with Samsung's "Iron Wo*men of Gaming" community event. Three teams - one with Yonca as team captain - competed live against each other to secure a gaming setup at the end. Yonca and her two community mates beat the other teams in various disciplines to win the trophy.

In addition to the community event, Yonca was part of the colorful stage program throughout the entire Gamescom weekend, including hosting the morning show with Tolkin.

The overall package also included plenty of cross-platform content, including the 980 Pro Heatsink SSD and the new G9 monitor.

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SAMSUNG
Product
diverse

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