On the occasion of this year's Gamescom there was a large-scale promotion on TikTok. Including our Ciberdime artists: Yonca, Jessie, Marcel and Smexy.
Due to the circumstances of this year, this year's Gamescom (27.-30.08.) took place exclusively digitally. However, under the dag gamescom x TikTok many gaming creators provided entertainment.
In entertaining clips, our creators presented situations that many gamers are probably familiar with. By embedding the Gamescom in TikTok content, a large audience was reached.
With more than 2 million viewers at "gamescom: Opening Night Live" and large coverage in social media, the digital format can be seen as a complete success for the Gamescom and the associated campaigns.