ViscaBarca x UEFA
On the occasion of the 50th UEFA Europa League, UEFA invited to Borussia Monchengladbach to give an exclusive look behind the scenes. Hardly anyone would be better suited for this than our football Artist #1: ViscaBarca
FORMAT
International audience
By focusing on English language content in the four-part video series, the official UEFA YouTube channel was able to reach a wide audience of football enthusiasts. The direct contact with the players and responsible persons provided a unique insight into the background of the UEFA Europa League.
Player interviews and insights
Gladbach-Keeper Yann Sommer and striker Keanan Bennetts were available for a personal exchange with Anton and thus enriched the content of the interviews with the perspectives of the professional players.
Anton was interviewed by RTL national TV Broadcast channel
Through the cooperation with industry giant: national TV channel RTL, a direct exchange between Anton and the hosts as well as a view into the control centre of the TV transmission became possible. Steffen Freund, Laura Wontorra and last but not least Roman Weidenfeller emphasised the importance and attraction of the Euro-Leauge for teams and fans.