Talent Management & Influencer Marketing

FC BAYERN MüNCHEN X IAMTABAK

FC Bayern Mnchen x IamTabak

FC Bayern München x IamTabak

Our creator IamTabak is the official host of the FC Bayern Watchparty and part of the Bayern family!

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Format

Together with co-host Lisa Ramuschkat, the first watch party took place on the occasion of the Champions League 2021 opening: Bayern vs. Barcelona. Guests included Holger Badstuber, Giovani Elber, Giuliagwinn and our Creator & Barcelona fan Numero Uno ViscaBarca.

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The watch party format serves as a second-screen service and places a lot of emphasis on interaction with the viewers. On Bayern's YouTube channel, fans were able to follow the match together with Tabak and co. and comment on it. The Watchparty functioned as an interactive live ticker, while the match itself was broadcast exclusively on Prime Video.

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For Tone, as a convinced Bayern fan, it was of course a very special cooperation - especially to be able to call himself part of the Bayern family - what fan doesn't dream of that? He was able to shine again with his moderation skills and led through the football evening with aplomb. We look forward to future watch parties and congratulate Tone on this mega partnership. More about the Bayern Watch Party can be found here.

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