Thanks to the 3-month "Volvic Hydro Games" campaign, Jonas was never thirsty during his streams. Besides various overlays, the campaign was mainly filled with challenges, where Pain had to compete against Tolkin, Simon Krätschmer, Chefstrobel, and Sterzik.
The "Volvic Hydro Games" were a campaign of a different kind: It was not just about pushing the brand, but also about health factors related to adequate water intake. Through periodic reminders to drink, which were embedded in the stream, both Jonas and his community were reminded to drink enough water.
Every 3 weeks, the 5 Creators were given a new challenge in which they competed against each other. For example, there was a Trackmania race and a contest to see who could make the best signature drink using Volvic products and other ingredients.
A selection of projects that we have successfully implemented with our customers and clients